The leading tech giant jumps aboard the NFT hype. With the emergence of augmented and virtual reality, the digital space has undergone a paradigm…
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Immersive Technology
Nike Just Bought the Popular Metaverse Fashion Brand RTFKT
The acquisition is expected to be a major step towards Nike’s entry into the metaverse and unlock endless possibilities in the digital art and…
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It’s Official! “Among Us” is Getting A VR Remake
The big reveal was made during The Game Awards 2021 held last week. On 9th December 2021, the long wait was over for many…
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Snapchat Organises Its First-Ever Award Ceremony, Recognises the Best AR Lenses in the Industry
Award categories included gaming, art, beauty, fashion, food, utility, environment, social good, and more. With the introduction of Snapchat Lens Studio in 2017, AR…
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New HBO App Brings Magic Mike to Your Home in AR
HBO’s new AR app takes Finding Magic Mike contestants to your living room for a steamy show. Following the roaring success of the movie…
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Sony Hints at Prototype VR Headset with Phenomenal 8K Visuals
Sony seems to join the VR race with a standalone VR headset. When it comes to innovation, Sony has been a leading force in…
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WayRay Takes the Metaverse on Wheels with the New AR-Powered Ride-Share Cars
WayRay introduces Hologractor, a holographic all-electronic ride-hailing car powered by various AR components. WayRay is a Swiss tech company that specialises in holographic AR….
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Challenge Your Friends in the Most Epic Laser Tag Battle on VR with MissionX
Oculus Quest gets a new arena-scale laser tag in VR. Ever chased your friends around a real-life laser tag zone? If you haven’t, you…
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South Korea to Introduce VR-powered Driver Training Program for the Elderly Citizens in 2025
An innovative program using immersive experience will test elderly drivers’ cognitive, memory, and driving skills to be launched soon in Korea. In 2020 alone,…
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Dent Reality Secures $3.4 million to Introduce Augmented Reality in Retail Stores
The London-based start-up has raised approximately £2.5m ($3.4m) fund to expand its pioneering AR platform across the retail stores. Dent Reality, a tech…
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