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Snap launches AR and AI chatbot capabilities

In an effort to bounce back from a painful stock sell-off, Evan Spiegel’s social networking startup is betting on fresh capabilities.

As the social networking startup attempts to turn around its fortunes after a brutal stock sell-off, Snap is releasing new AR offerings for companies in addition to a chatbot driven by artificial intelligence across its social networking site.

The “My AI” chatbot, driven by OpenAI’s ChatGPT, was first made available to Snap’s premium customers in the month of February, but it is now available to all 750 million active users every month on the mobile application. The technology will interact with individuals or organisations in an analogous way and answer with visual material over texts.

Nevertheless, because to Snap’s youthful demographic and growing worries among authorities and policymakers about adolescent safety on digital platforms, the functionality is more limited compared to the ChatGPT framework it is based upon.

The company’s CEO, Evan Spiegel, recently spoke to the Financial Times, saying that as there are always hazards associated with cutting-edge technology, the team have attempted to be very careful in how they have implemented My AI.

Spiegel said that Snap has improved the safety of its chatbot by including a new function that checks the consumer’s age in order to guarantee the bot only engages in discussions suitable for its audience.

Spiegel claimed that 99.5% of the bot’s replies to customers are consistent with the group’s rules since Snap saves the interactions users have with the virtual assistant for evaluation.

Separately, the firm is growing its AR Enterprise Services (ARES) platform, which uses augmented reality (AR) to assist retailers in advising customers on proper product size and fit.

The innovative product, which resembles a traditional mirror but enables users to virtually try on garments, will soon be on sale. Snap’s current toolset, which includes applications with comparable augmented reality capabilities, serves as the foundation for the mirror gadget.

Snap’s most recent endeavours emerge as its online competitors look to employ cutting-edge technology to fuel a new stage of development. In addition to investing considerable assets to construct an avatar-filled “metaverse” that users can enter via VR headsets, Meta, the parent company of Facebook, has utilised AI to enhance its advertising systems.

Snap’s advertising revenue has also been severely impacted by a confluence of significant modifications to Apple’s rules on privacy and broader economic difficulties. Its stock, presently down 80% by 2022, dropped another 14% in January as it was revealed that first-quarter sales may fall by as much as 10%.

The most extreme reorganisation in the history of the firm was initiated by Spiegel in the second part of 2022, which involved the termination of a fifth of the 6,500-person staff. It also included reducing expenditure on technology projects like its smart glasses for AR.

Previously, a private user would’ve needed to establish a new, totally public Snapchat profile to be able to upload to a broader crowd; now, among Snap’s upcoming updates is a function that lets anyone aged 18 and higher with private accounts to submit public films.

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