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Microsoft Stalwart Hareesh Achi Becomes Head for Advertising Network of Nextech AR

Hareesh Achi is the former global operational head for the ad operations of Microsoft as the head of its Search Ads & News business, and the president of Microsoft Online. NexTech AR Solutions Corp has hired Hareesh Achi, the former President of Microsoft Online Inc, as its ad network president, according to a recent announcement by the company. Achi was the erstwhile global operational head for the advertising operations at Microsoft, was the header of the technology giant's Ads & News wing, and also the president of Microsoft Online. According to the company, Achi will work on improving the 3D and augmented reality (AR) based advertising technologies and simultaneously expanding the 3D/AR advertising network of the company to the virtual events sector. Achi and his associates at NexTech will work on building augmented reality-based advertising offerings that improve online shopping experiences for brands and offer valuable data points to propel future marketing efforts. Achi spoke about the prospects of NexTech AR following his appointment. He stated that both virtual reality and augmented reality are firmly placed as tools for advertising in the future, emphasising that NexTech's current portfolio of offerings makes it a leader in the immersive technology space. Speaking about his appointment, Achi expressed his excitement in becoming part of the NexTech team and having an opportunity to create a robust in-house ad network. According to him, the company is going against the grain at a time when many brands are focusing on delivering storeless experiences to find new ways of targetting customers digitally. He also emphasised that an augmented reality-based platform like NexTech has high potential that cannot be rivalled easily with two-dimensional ad content. Achi is also tasked with creating and maintaining brand partnerships and conveying 3D/AR advertising solution value in the current scenario. His efforts will position NexTech as a preferred partner for sponsors and brands that are traversing the changing scene of digital ads. Achi expressed his excitement for being able to develop the revolutionary in-house advertising network of the company and amalgamating AR/VR with advertising to create innovative online experiences. NexTech has stated that hiring Achi is one of the steps towards placing more industry leaders in the company. It is expanding and monetising its fast-expanding portfolio of transformation technologies. NexTech CEO Evan Gappelberg spoke about the appointment of Hareesh as the advertising network president, emphasising his credibility, business knowledge, and industry relationships. He said that the prospect of having a 10-year advertising stalwart from Microsoft is a vital development for the company. He emphasised that bringing a renowned leader like Achi to the team, saying that the company's latest move has dynamically enhanced its position in the immersive technology space. Achi is among the many high-profile hirings at NexTech in recent times according to the company. The latest hiring is followed by hirings from many other reputable organisations such as SAP SE (NYSE:SAP) (FRA:SAP), The Walt Disney Company and IBM

Hareesh Achi is the former global operational head for the ad operations of Microsoft as the head of its Search Ads & News business, and the president of Microsoft Online.

NexTech AR Solutions Corp has hired Hareesh Achi, the former President of Microsoft Online Inc, as its ad network president, according to a recent announcement by the company.
Achi was the erstwhile global operational head for the advertising operations at Microsoft, was the header of the technology giant’s Ads & News wing, and also the president of Microsoft Online.

According to the company, Achi will work on improving the 3D and augmented reality (AR) based advertising technologies and simultaneously expanding the 3D/AR advertising network of the company to the virtual events sector. Achi and his associates at NexTech will work on building augmented reality-based advertising offerings that improve online shopping experiences for brands and offer valuable data points to propel future marketing efforts.

 

The future of advertising

Achi spoke about the prospects of NexTech AR following his appointment. He stated that both virtual reality and augmented reality are firmly placed as tools for advertising in the future, emphasising that NexTech’s current portfolio of offerings makes it a leader in the immersive technology space. Speaking about his appointment, Achi expressed his excitement in becoming part of the NexTech team and having an opportunity to create a robust in-house ad network. According to him, the company is going against the grain at a time when many brands are focusing on delivering storeless experiences to find new ways of targetting customers digitally. He also emphasised that an augmented reality-based platform like NexTech has high potential that cannot be rivalled easily with two-dimensional ad content.

Achi is also tasked with creating and maintaining brand partnerships and conveying 3D/AR advertising solution value in the current scenario. His efforts will position NexTech as a preferred partner for sponsors and brands that are traversing the changing scene of digital ads.

Achi expressed his excitement for being able to develop the revolutionary in-house advertising network of the company and amalgamating AR/VR with advertising to create innovative online experiences.

 

Expanding portfolio

NexTech has stated that hiring Achi is one of the steps towards placing more industry leaders in the company. It is expanding and monetising its fast-expanding portfolio of transformation technologies.

NexTech CEO Evan Gappelberg spoke about the appointment of Hareesh as the advertising network president, emphasising his credibility, business knowledge, and industry relationships. He said that the prospect of having a 10-year advertising stalwart from Microsoft is a vital development for the company. He emphasised that bringing a renowned leader like Achi to the team, saying that the company’s latest move has dynamically enhanced its position in the immersive technology space.

Achi is among the many high-profile hirings at NexTech in recent times according to the company. The latest hiring is followed by hirings from many other reputable organisations such as SAP SE (NYSE:SAP) (FRA:SAP), The Walt Disney Company and IBM

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