Snapchat and AR Lab Join Forces to Launch Innovative Augmented Reality Gift for Ramadan 2025
Snapchat partnered with the AR Lab, a well-known innovator in Augmented Reality (AR), to provide a specially improved Iftar experience using augmented reality. Specifically created as a Ramadan present for Snap’s notable partners and stakeholders, this carefully chosen product combines cutting-edge augmented reality technology with beloved Ramadan customs to provide recipients with an enjoyable and memorable experience during the Holy Month.
The exquisitely designed present packaging has a die-cut opening in the form of a crescent, revealing a chic yellow plate with the unique Snap Ghost emblem and creative inspiration from Snap’s iconic branding. This custom plate comes with a printed Snapcode that the receivers may scan to use Snapchat’s in-house AR marker technology. This unique function turns a customary Ramadan rite into a digitally enhanced experience, greatly increasing the thrill of the unwrapping moment.
The AR technology quickly creates three classic Ramadan meals that are vividly presented on a personalised table mat as the recipients aim their camera at the unique Snap plate. Every virtual meal has a thorough explanation that combines creativity with reverence for traditional Iftar traditions. This creative and culturally significant fusion of contemporary augmented reality technology and traditional components captures the essence of Ramadan.
The CEO and creator of The AR Lab, Wissam Jomaa, underlined the company’s delight in working with Snapchat, a top connectivity platform, to provide its valued partners and stakeholders with this unique AR-driven “IftAR” experience. He went on to say that this creative project shows the enormous potential of cutting-edge technology like augmented reality, enabling experiences that are both profoundly relevant and captivating. In keeping with The AR Lab’s long-standing mission to seamlessly integrate technology into everyday life for increased convenience, leisure, and pleasure, Jomaa emphasised that this initiative highlights the spirit of oneness essential to Ramadan.
The business marketing manager for Snap Inc., Karim Refaat, was excited about the partnership with The AR Lab and emphasised Snapchat’s strong ties to local culture, particularly among GCC citizens. Refaat went on to highlight the company’s pleasure in fusing innovative technical solutions with cherished cultural values. With this unique project, Snapchat aimed to respect the holy customs of the month of Ramadan while also demonstrating their cutting-edge augmented reality skills to provide more engaging and significant user experiences. Refaat claims that the campaign is a prime example of Snapchat’s dedication to empowering companies to engage with their audience genuinely, expressing thanks to their key partners in a way that is both creative and culturally relevant.
One notable example of how technology can successfully bridge the gap between tradition and modern innovation is the partnership between Snapchat and The AR Lab on the Ramadan 2025 ‘IftAR’ gift, which produced unforgettable experiences. This cooperative endeavour also emphasises how crucial strategic cooperation is to advancing significant technology innovations that benefit all parties.
