VR Campaign at Glasgow Central Raises Awareness of Train Harassment
A new awareness campaign using virtual reality (VR) technology was recently launched at Glasgow Central Station, aiming to highlight the often-overlooked issue of sexual harassment on public transport. The initiative, developed collaboratively by Rail Delivery Group and Network Rail, offers participants an immersive experience by placing them in the position of a female passenger navigating an uncomfortable train journey alone.
By simulating real-life situations of harassment, the VR experience encourages individuals to understand the lived realities of many women, who regularly face inappropriate behaviour such as persistent staring, unwelcome questioning, and catcalling while commuting. The campaign seeks to raise public consciousness around these behaviours and stimulate meaningful discussions on how to create safer travel environments.
The technology presents a sequence of scenarios that many women experience daily but are often dismissed or go unnoticed. Through this immersive storytelling, participants are encouraged to witness and reflect on the subtle yet impactful microaggressions and overt misconduct that contribute to a hostile atmosphere for female passengers.
Those who trialled the VR headset at the station reported a range of strong emotional reactions. Many described the simulation as unsettling and revealing, particularly as it invited them to confront behaviours they might otherwise overlook. One participant, reflecting on the encounter, noted the gestures of the harasser — including leaning in uncomfortably, tapping fingers in a domineering way, and smirking — all of which helped underline the discomfort and intimidation experienced by the character portrayed in the simulation.
The campaign places emphasis on the role of bystanders in addressing and challenging inappropriate behaviour. It promotes the idea that even seemingly minor acts can contribute to a culture of intimidation and that everyone has a responsibility to step in or support those affected when safe to do so.
Feedback from the public has indicated that the simulation effectively challenges preconceived notions. In one instance, a male participant described how unsettling it was to be followed or stared at within the virtual scenario. He explained that the first-hand experience allowed him to perceive the discomfort and vulnerability felt by women in such situations.
Reactions have varied across age groups, with some being particularly affected. A grandfather who took part in the activity shared how emotionally impactful it was to view the situation through the eyes of his granddaughters, both of whom frequently use public transport. For many, the VR experience succeeded in bridging the gap between understanding and empathy, turning abstract statistics into something far more tangible and immediate.
Representatives from Rail Delivery Group emphasised that public transport should be a safe and respectful space for all. They reiterated the campaign’s message that sexual harassment in any form is unacceptable and that continued awareness is crucial for fostering safer commuting experiences. The campaign encourages passengers to speak out, report incidents, and support others who may be affected.
This initiative at Glasgow Central is part of a broader national effort to combat harassment on the railway network. Similar campaigns have already been implemented at other stations across the UK, with plans to extend the project further. Authorities involved in the campaign hope it will contribute to long-term cultural change by normalising discussions about harassment and empowering individuals to take action.
By bringing these issues to the forefront through an innovative and interactive approach, the VR campaign aims not only to inform but also to inspire a proactive stance against unacceptable behaviour. It stands as a reminder that addressing sexual harassment requires collective vigilance, empathy, and the willingness to challenge societal norms that allow such behaviour to persist.
