Samsung Confirms Moohan XR Headset for 2025 Release
After months of radio silence surrounding its anticipated XR device, Samsung has finally confirmed that Project Moohan is still set for a 2025 launch. The announcement was made during the company’s second-quarter earnings call for 2025, ending widespread speculation about delays and strategic shifts. This confirmation follows a conspicuous absence of any mention of the device at Samsung’s Unpacked event in July, a move that puzzled both XR enthusiasts and industry observers.
The silence had left many guessing, especially as expectations were high for Samsung to reveal more about its first major mixed reality venture. The Unpacked event, typically a platform for significant product announcements, notably skipped any reference to the Android XR headset, despite earlier indications that details might finally emerge. This lack of information fuelled uncertainty in the market, though hints of progress began to surface through unofficial hands-on demos and media previews in the weeks that followed.
Internally codenamed “Moohan,” a Korean term meaning “infinity,” the device represents a collaboration between Samsung, Google, and Qualcomm. It’s positioned as a direct challenger to Meta’s Quest series and Apple’s Vision Pro. Samsung’s strategy appears to focus on integrating advanced AI features and lightweight hardware design to carve out its niche in the highly competitive XR landscape.
The Moohan headset will feature micro-OLED displays offering an exceptionally high resolution of 3,000 DPI, well beyond the 1,200 DPI seen in Meta’s Quest 3. At its core, the device is powered by Qualcomm’s Snapdragon XR2+ Gen 2 chipset and runs on a custom Android XR operating system developed with Google. It also comes with Gemini, a multimodal AI assistant capable of real-time interaction with both physical and virtual environments.
Unlike Apple’s Vision Pro, which weighs around 600 grams and uses a soft strap, Moohan adopts a more rigid build with a dial-based tightening system. Its lighter frame, coupled with an external battery pack connected via cable and magnetic light seals, reflects a design that balances comfort with functionality. Early impressions suggest the device incorporates both eye and hand tracking technologies, allowing users to navigate interfaces using gestures and gaze direction. Although traditional VR controllers are expected, Samsung has yet to unveil them officially.
Where Moohan truly distinguishes itself is in its integration of AI. By tapping the side of the headset, users can engage Gemini to ask context-aware questions about the environment. The assistant can identify objects in view, suggest content, or launch virtual experiences using Google Maps. One standout feature, “Circle to Search,” allows users to draw circles around physical items for instant information retrieval, blending AI with intuitive interaction.
The enterprise potential of Moohan also appears significant. Samsung’s existing infrastructure across various sectors, from 5G networks to medical research, provides a solid foundation for commercial applications. The headset is already being tested in sectors across South Korea, such as digital twin models for Korea Electric Power Corporation, immersive training solutions at Samsung Medical Center, and simulations for Korea Water Resources Corporation. This multi-sector involvement hints at Samsung’s intent to position Moohan not just as a consumer device, but also as a business tool in environments that demand immersive training, visualisation, and remote assistance.
Price positioning is another calculated move by Samsung. The headset is expected to retail at around $999, which places it above Meta’s more affordable Quest 3 but significantly below Apple’s Vision Pro. This mid-range pricing appears designed to attract users seeking high-end performance without the prohibitive cost of Apple’s premium offering. With Android XR support, users will likely have immediate access to a wide array of existing applications via the Google Play Store. However, exclusive content and platform-specific experiences will be critical in defining Moohan’s competitive edge, especially against Meta’s robust Horizon ecosystem.
Though a firm launch date has not been shared, industry insiders suggest a potential October rollout in South Korea, with international markets following soon after. With Samsung now confirming its commitment and hinting at the scope of its XR ambitions, the mixed reality landscape is poised for a shake-up. Project Moohan’s blend of hardware innovation, AI integration, and strategic partnerships signals a bold step forward in Samsung’s efforts to redefine spatial computing experiences.
