Virtualware is taking bold steps into 2025, marking a significant evolution in its long-established presence in the immersive technology sector. With over two decades of experience delivering real-time 3D (RT3D) and XR solutions for industries such as engineering, education, and marketing, the company is further advancing its flagship platform, VIROO, while expanding through strategic acquisitions.
As the second half of 2025 approaches, Virtualware is doubling down on its efforts to position VIROO as a global benchmark in enterprise XR. Building on a series of critical developments achieved in 2024, the company is addressing challenges that stem from its multi-product approach to RT3D content creation. The goal is clear: to refine and scale the VIROO platform to support increasingly complex enterprise demands.
Following its 20th anniversary, the company has accelerated its mission to provide advanced immersive tools for businesses. A major focus has been the continuous enhancement of the VIROO platform, which is now used by organisations worldwide across sectors such as energy, automotive, and education. VIROO enables these users to conduct immersive industrial training and carry out sophisticated product engineering tasks with greater efficiency.
Recent updates to VIROO Studio have introduced key usability improvements aimed at simplifying the editing and creation of RT3D content. These updates are designed to make immersive content development more accessible to a broader range of users, democratising XR development in enterprise settings.
In parallel, Virtualware is closely monitoring the implications of AndroidXR, Google’s newly announced immersive operating system. The company is adapting VIROO to publish applications directly to standalone Android-based XR devices, a move that enhances deployment flexibility for enterprise users. This follows Google’s unveiling of AndroidXR at TED2025, where the tech giant highlighted its integration with Gemini AI and its compatibility with existing Android applications—key features aimed at accelerating adoption.
To keep pace with these developments, VIROO now integrates the XR Interaction Toolkit, allowing seamless migration of Unity projects into the platform. This step also enables developers to operate entirely within Unity’s familiar interface while building for VIROO. Support for cross-platform compatibility ensures that immersive content created in VIROO can be accessed from various devices, including Meta Quest, Vive Focus, and PICO headsets.
Additional enhancements include new backend cloud services that boost the scalability, information security, and accessibility of XR session deployments. These backend capabilities are critical for clients managing large-scale XR implementations across geographically distributed teams.
In a landmark move for the company, Virtualware recently completed the acquisition of Simumatik, a leading provider of digital twin solutions for industrial environments. This marks the company’s first inorganic growth initiative, broadening its product offering and solidifying its position within the industrial visualisation space.
Simumatik’s technology enables the creation of virtual models that simulate complex automation systems, including programmable logic controllers (PLCs) and robotic technologies. Its versatile editing environment supports the integration of a wide variety of technologies and manufacturers, making it a valuable addition to Virtualware’s portfolio.
VIROO’s infrastructure has already been adapted to support Simumatik’s advanced simulation environments. Users can now interact with these systems remotely from any VIROO-compatible device—whether it be a VR headset, a standard desktop, or a multi-user immersive space. This interoperability allows distributed teams to engage with digital twins and PLC signals in real time, boosting operational collaboration.
The integration of Simumatik represents a clear commitment by Virtualware to extend its influence in industrial XR. The synergy between VIROO and Simumatik not only enhances simulation capabilities but also reinforces Virtualware’s strategy to diversify and serve new enterprise verticals.
Overall, these developments signal a maturation of the XR landscape, with Virtualware at the forefront of responding to industry shifts. As enterprise interest in RT3D and immersive technologies continues to grow, the company’s proactive approach suggests a promising trajectory for the sector. By 2026, this momentum may unlock an even broader array of XR-driven business solutions across global markets.
