In order to help its retail partners, Nestlé Purina PetCare has announced the implementation of a new category management system using virtual reality technology….
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NASA will use VR platform to return to the moon
A virtual reality (VR) metaverse network supporting NASA’s lunar return has been authorised, according to a small-cap registered tech company named Vection Technologies (ASX:…
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McDonald’s Debuts AR Promotion For The Lunar New Year
The McDonald’s AAPI marketing campaign of the future combines augmented reality filters, neural radiance field (NeRF) technologies, and virtual reality (VR). The McDonald’s brand…
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Oblon & Mobeus Collaborate on Non-headset VR genre
Mobeus and Oblon has submitted a patent portfolio to the USPTO for a bundle of technologies that will pave the way for a new…
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Holoride introduces VR experiences to cars with new retrofit
Extended reality (XR) in-vehicle entertainment company Holoride recently announced its soon-to-be-available retrofit device at the CES 2023 event. The Holoride retrofit is a small…
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VR Xtal 3 headset now has wireless model
Thanks to a streaming module that transfers part of the heaviness to the strap, the Xtal 3 commercial headset now comes in a wireless…
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New AR Shopping Experience from Snap & Amazon
Snap and Amazon Fashion have come to the conclusion that they should collaborate in order to provide innovative Virtual Try-On (VTO) experiences to consumers…
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Recent Update for Meta Quest 2 Optimises Performance
Consumers will enjoy improved functionality as a result of the most recent upgrade that tech giant Meta has released for its Quest 2 virtual…
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The ValoArena Playground for MR Is Officially Launched by Valo Motion In the US
The arrival of the mixed reality sandbox ValoArena in US arcades raises the bar for cooperative XR games. ValoArena is prepared to generate headlines…
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VR business in Cyprus making waves in maritime industry
A virtual reality (VR) and augmented reality (AR) software firm based in Cyprus is developing game-changing emerging innovations that promise to revolutionise how professional…
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