Virtual On launches mobile AR experiences for events
Virtual On, a recognised leader in non-conventional digital installations, has unveiled a new approach to audience engagement through its latest portable Augmented Reality (AR) solutions. These solutions offer a significant expansion of the company’s offerings, enabling immersive and interactive experiences that can be delivered across multiple platforms, from large-scale live events to compact digital screens and personal devices. The benefits include increased audience engagement, enhanced brand visibility, and the ability to create memorable experiences.
The company, widely known for its AR Mirror Photo Booth, has long specialised in creating engaging installations that allow participants to immerse themselves in virtual settings. These experiences have previously enabled guests to capture branded images and share them instantly, blending technology with creativity to heighten audience participation. The latest advancement builds on this foundation, offering even greater flexibility and mobility for organisers seeking innovative engagement tools.
Through its new Interactive Augmented Reality Experience, Virtual On now allows audiences to access dynamic AR content directly via their smartphones or through large display screens. Participants can activate the experience by scanning a QR code or visiting a short web link. This simple process unlocks a range of immersive content, including virtual presenters appearing on invitations, brochures, or product packaging, turning traditional promotional materials into interactive experiences.
This innovation positions Virtual On’s portable AR technology as a valuable tool for enhancing marketing campaigns, trade shows, product launches, and corporate events. The concept enables brands to seamlessly integrate AR into their existing marketing strategies, connecting with audiences in more personal and memorable ways, and blurring the line between physical and digital engagement.
Virtual On’s new portable AR solutions have been meticulously designed to offer full scalability and branding flexibility. Each display can be tailored to meet specific event requirements, empowering event planners with the flexibility to seamlessly integrate the brand’s identity and messaging. These adaptable systems can be implemented in a variety of environments, ranging from small mobile setups to expansive installations at major exhibitions or conferences, giving planners the freedom to create unique and memorable experiences.
In addition to event-based applications, Virtual On’s AR technology presents opportunities across several industries. In retail, AR-enabled packaging allows customers to interact directly with products through their devices, providing a new dimension to consumer engagement. In tourism and cultural sectors, AR can transform static displays into interactive experiences, bringing stories and landmarks to life. Similarly, in education and training, the technology offers immersive visual tools that make complex concepts easier to understand and retain.
By introducing this portable AR solution, Virtual On continues to strengthen its reputation as a pioneer in experiential technology. The company’s unwavering commitment to creating accessible and impactful digital experiences is a testament to its role in shaping the future of live and hybrid events. This dedication is sure to inspire and excite the audience about the potential of future events.
Virtual On’s AR installations are designed for marketing agencies, event planners, and organisations seeking innovative ways to stand out. They offer a practical yet imaginative method of captivating audiences. The emphasis on portability and ease of access ensures that augmented reality is no longer confined to specialist venues or high-budget productions. Instead, it becomes a versatile tool that can be deployed anywhere, from exhibition halls and retail spaces to small corporate gatherings or even personal digital campaigns, providing a sense of relief and ease with the technology.
With its growing range of interactive and scalable AR products, Virtual On continues to demonstrate how technology can transform audience engagement. Its latest portable solution reflects a clear shift towards experiences that prioritise connection, creativity, and accessibility in equal measure.
For further details about the company’s new AR offerings, readers can visit the official Virtual On website.
