The McDonald’s AAPI marketing campaign of the future combines augmented reality filters, neural radiance field (NeRF) technologies, and virtual reality (VR). The McDonald’s brand…
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Oblon & Mobeus Collaborate on Non-headset VR genre
Mobeus and Oblon has submitted a patent portfolio to the USPTO for a bundle of technologies that will pave the way for a new…
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Head-to-head aortic stent graft study by Medtronic and Gore Medical enrolls first patient
Recently, Medtronic announced that it has successfully enrolled its first patient in its head-to-head research comparing two distinct aortic stent graft systems. During the…
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Harman Unveils Brand New AR Offering for HUDs
In order to make HUD systems more affordable for the general public, Harman is developing low-cost software, hardware, and automobile sensor interface offerings. In…
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Chipotle looking to Enhance Sales with Extended Reality Innovation
Chipotle is experimenting with extended reality (XR) innovation as eateries attempt to discern meaningful technology from their more showy counterparts. The fast-casual business’s most…
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Holoride introduces VR experiences to cars with new retrofit
Extended reality (XR) in-vehicle entertainment company Holoride recently announced its soon-to-be-available retrofit device at the CES 2023 event. The Holoride retrofit is a small…
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