Samsung to Launch Mixed Reality Headset on October 21
Samsung is set to introduce its cutting-edge mixed reality headset on October 21, positioning the device as a direct rival to Apple’s Vision Pro. The upcoming headset, previously known as Project Moohan, will run on the Android XR platform developed by Google, which was first unveiled in December last year. The system is engineered to deliver enhanced experiences to smart glasses and mixed reality headsets, with artificial intelligence at its core, promising a new level of immersion and interaction.
At the initial unveiling, Samsung withheld details such as the headset’s commercial name, pricing, and technical specifications, sharing only a promotional image. Google, however, demonstrated the Android XR platform during its I/O 2025 event in May. Despite that, Samsung did not confirm a launch date for Project Moohan at the time. Industry speculation through June suggested that sales would begin in mid-October. Reports from Korean media in September indicated that the official announcement and sales would indeed take place on October 21, with the price expected to sit between Meta’s Quest 3, priced at around $500, and Apple’s Vision Pro, which retails at $3,500. Analysts anticipate the cost in Korea to exceed two million won, equating to over $2,000.
The codename “Moohan,” meaning “infinite” in Korean, was used when the project was first introduced in December 2024. It remains uncertain whether Samsung will adopt this title for the final product, as the company traditionally applies the Galaxy brand to its consumer devices. Although the final name remains under wraps, reports provide an insight into the specifications and design of the headset.
Samsung initially considered unveiling the headset on September 29 but opted for a later date in October instead. The first production run is expected to consist of approximately 100,000 units, allowing the company to gauge early demand. The headset will incorporate high-end hardware, including Qualcomm’s Snapdragon XR2+ Gen 2 processor, 16GB of memory, and advanced micro-OLED panels boasting a 3,800 PPI resolution, surpassing that of Apple’s Vision Pro at 3,391 PPI. Multiple input methods will be supported, including voice, gesture, and eye-tracking. At the same time, corrective lens inserts will be available as optional accessories.
Design considerations for Samsung’s headset have been influenced by the shortcomings of Apple’s device. Reports indicate that Samsung has placed a strong emphasis on reducing weight to enhance comfort and ensuring a wider range of compatible content is available from launch. Samsung’s proactive approach to addressing the issues of its competitors instils confidence in its commitment to Innovation and user satisfaction.
Powered by Android XR, Samsung’s headset will boast multimodal AI integration and compatibility with a wide range of Android applications. To enrich the content options, Samsung has forged strategic partnerships with OpenXR and Unity, aiming to elevate experiences in gaming, productivity, and entertainment, ensuring a diverse and engaging user experience.
Alongside Project Moohan, Samsung is planning additional product releases. Among them is the Galaxy G Fold, a trifold smartphone that has been the subject of numerous reports throughout the year. This device is expected to be introduced in a separate event scheduled for late October or November. Furthermore, Samsung has been developing smart glasses in collaboration with Google, currently known by the codename Haean. These glasses are believed to operate on the same Android XR platform. However, it has not yet been confirmed whether they will include an integrated display.
Samsung’s mixed reality strategy demonstrates its intention to capture a significant share of the emerging spatial computing market. By combining advanced hardware with a strong software ecosystem and addressing the shortcomings of rival products, the company appears ready to challenge established competitors when its device enters the market next month.
