Porsche Launches Immersive 911 Spirit 70 App for Apple Vision Pro Users
Porsche has marked the debut of its third Heritage Design model, the “911 Spirit 70,” by unveiling an innovative new app created exclusively for the Apple Vision Pro. This new experience is designed to immerse fans and customers in the vibrant spirit of the 1970s, offering a detailed, step-by-step journey to create a personalised version of the Porsche 911 Spirit 70.
The Porsche 911 Spirit 70 app, developed for Apple Vision Pro, transcends the conventional concept of a car configurator. It allows users to place a virtual, life-sized 3D model of the 911 Spirit 70 within their own environment, providing the ability to inspect it from all angles and customise its features in real-time.
The programme offers a wide range of customisation choices, including more than 10 real 1970s paint hues. Along with thorough explanations and background information, users may examine past race numbers, unique seat patterns, and colourful stripes. In addition to enabling personalisation, these features provide a window into Porsche’s illustrious history and design ethos of the time.
As users design their customised vehicles, they are guided through the process with interactive tutorials and videos presented by the designers themselves. This fusion of nostalgic storytelling and modern technology ensures a deepened connection to the brand’s legacy. Additionally, the inclusion of spatial audio recreates authentic engine sounds and mechanical operations, adding another layer of realism to the immersive experience.
The app features an intuitive and accessible interface, enabling both seasoned Porsche enthusiasts and newcomers to craft their perfect 911 Spirit 70 easily. The journey from exploration to creation is designed to be highly engaging, reflecting Porsche’s dedication to delivering exceptional experiences beyond traditional automotive retail.
After finishing their customised design, customers have the option of going straight to Porsche’s website to start the buying process or save their exclusive 911 Spirit 70 to their Apple Wallet. However, obtaining one of these special models requires access to one of the few construction spaces available as well as an upfront payment of £187,700.
Although few customers are expected to purchase a vehicle through this method, the app provides an intriguing glimpse into how mixed reality technologies might reshape the future of luxury retail and automotive personalisation. Porsche’s venture into this space highlights its forward-thinking approach while celebrating the brand’s storied past.
The Porsche 911 Spirit 70 stands as a limited-edition homage to the 1970s, with only 1,500 units scheduled for production. Porsche portrays it as capturing the lively essence of the decade within the unmistakable shape of a contemporary 911. With a starting price of approximately $250,000, this model is positioned as a prized addition for collectors and Porsche aficionados alike.
