Jos Alukkas Launches AR Jewellery Virtual Try-on Online
Jos Alukkas has introduced an Augmented Reality (AR) feature in partnership with mirrAR. Now, customers can virtually try on jewellery using their personal devices, thanks to this new offering on the company’s official website.
The AR function allows users to view jewellery items, such as necklaces, earrings, bangles, and rings, by using the camera on their smartphone or computer. As they browse the website, customers will see selected pieces appear on their device cameras.
To access the feature, customers can visit the Jos Alukkas website and select a jewellery item from the online catalogue. By choosing the ‘Virtual Try-On’ option, their selected piece is instantly displayed on the device camera, requiring no additional downloads.
Most modern smartphones and desktop devices support the feature. Digital previews let customers see jewellery designs before making an online purchase.
The technology is part of the company’s efforts to expand online shopping, offering customers the unique benefit of virtually trying on jewellery to bridge the divide between traditional retail and digital platforms.
By collaborating with mirrAR, the retailer brings AR-based visualisation technology to its digital platform. As users browse the online catalogue, they can view jewellery pieces through their device camera.
The AR capability is part of broader digital transformation efforts. The goal is to improve online engagement and support an integrated retail experience.
