Augmented Reality Batman Game Transforms Manhattan Venue into Gotham City Adventure
An all-new augmented reality gaming experience is offering New Yorkers and visitors a chance to step into the shoes of Gotham’s most legendary hero. Located in the heart of Manhattan’s Lower East Side, the immersive Batman game by Immersive Gamebox and Warner Bros. Discovery Global Experiences is delivering an engaging, high-tech adventure ideal for families, friends, and fans of interactive entertainment.
The experience, titled Batman at Immersive Gamebox, marks the latest collaboration between Immersive Gamebox (IGB), a global frontrunner in group gaming technology, and Warner Bros. Discovery. This partnership blends cutting-edge AR innovation with one of DC’s most iconic characters to create a fully interactive narrative set within the atmospheric streets of Gotham City.
Housed at 81 Essex Street, the venue offers a private, glass-enclosed gaming zone for groups of two to six players. Participants are equipped with advanced motion-tracking beanies, enabling seamless interaction with the digital environment. The space itself is designed to be soundproof, providing an uninterrupted, immersive gameplay experience from start to finish.
Players are drawn into a city in turmoil, tasked with restoring order by working as Gotham’s defenders. The storyline weaves together puzzle-solving, action-packed battles, and strategic missions that require full cooperation among team members. Advanced features such as 3D motion tracking, touch-sensitive walls, and projection mapping allow users to engage deeply with the environment as they explore locations inspired by Batman’s cinematic and comic book universe.
Throughout the course of the game, participants encounter some of DC’s most recognisable villains, including The Joker, Bane, Harley Quinn, The Riddler, and Poison Ivy. The experience is filled with interactive challenges such as scaling skyscrapers, racing through the city in the Batmobile, deciphering complex riddles, and fending off criminal threats—all in an effort to protect Gotham from descending into chaos.
In addition to the main missions, the experience is peppered with hidden details and easter eggs that enrich the story for fans familiar with the Batman franchise. These secretive elements not only add layers of intrigue but also reward repeat visits, allowing players to uncover new aspects of the game on subsequent attempts.
This game is available exclusively at Immersive Gamebox locations, which now number over 30 worldwide. The company continues to push the boundaries of group gaming by partnering with major entertainment studios and brands. Its collection of experiences has earned over 50,000 five-star reviews on platforms such as Google and Tripadvisor, placing it among the most popular interactive attractions globally.
Warner Bros. Discovery Global Experiences, co-producer of the game, brings a wealth of experience in crafting location-based entertainment inspired by the studio’s extensive catalogue of characters and franchises. The division is responsible for numerous global attractions, including The Wizarding World of Harry Potter, The FRIENDS Experience, Warner Bros. Studio Tours, and Game of Thrones Studio Tour, among others.
With this latest offering, Warner Bros. Discovery continues to expand its reach into immersive storytelling, allowing fans to experience beloved universes in entirely new ways. The Batman AR game in New York exemplifies this mission, blending narrative, technology, and interactivity into an accessible and memorable experience.
Those wishing to book a session at the Lower East Side location can do so through Immersive Gamebox’s website, with reservations strongly encouraged due to the high demand and limited capacity per session.
