Snap Empowers Developers with Ambitious AR Vision Snap unveiled one of its most significant updates to date at Lens Fest 2025, marking a decade…
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Augmented Reality
UK’s First AR Trading Card Game Launches
Jungle Squad Brings AR Trading Cards to UK Screens Imaginakery has introduced a pioneering concept to British audiences with the launch of Jungle Squad,…
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Indigenous Artists Redefine Art at the Met
Indigenous Artists Reimagine the Met Through Augmented Reality On Indigenous Peoples’ Day, 13 October, seventeen Native artists initiated an unsanctioned digital intervention inside the…
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Odders Lab Expands into AR Fitness and Smart Glasses
Odders Lab Expands into AR Fitness and Smart Glasses Odders Lab, a prominent developer of immersive fitness and XR technologies, has announced the completion…
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Maybelline & Snapchat launch AR Beauty Studio
Maybelline and Snapchat redefine beauty with AR innovation Snapchat and Maybelline of New York have joined forces to unveil MNY Look Studio, an augmented…
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Virtual On Expands AR Engagement Solutions
Virtual On launches mobile AR experiences for events Virtual On, a recognised leader in non-conventional digital installations, has unveiled a new approach to audience…
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DSW launches kids’ AR foot scanning experience
DSW unveils AR experience for children’s shoe fitting DSW Designer Shoe Warehouse has partnered with Aetrex, a leading footwear technology company, to introduce a…
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AR Tour Brings D C History Alive
D C’s Outdoor Museum Comes Alive via Smartphone A new augmented reality tour in Washington, DC, transforms familiar landmarks into immersive learning experiences. As…
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Kojima Productions and Niantic Reveal AR Project
Kojima Productions teams up with Niantic for an AR game Kojima Productions has confirmed a groundbreaking collaboration with Niantic Spatial on a new augmented…
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Preschool AR tool boosts spatial awareness
Preschool AR tool boosts spatial awareness Preschool classrooms in the United States have become the testing ground for an ambitious research initiative that is…
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