The company’s newly released fourth-generation glasses come with in-built AR displays The new Spectacles glasses from Snap are set to bring enhanced augmented…
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Snapchat Introduces ‘Monumental Perspective’- A New AR Project to Place Digital Monuments across Los Angeles
Snapchat, one of the pioneers of augmented reality, introduces their brand new AR project called Monumental Perspective. This project aims to enable its users…
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Snap Launches Lens Studio 3.4 with More Support for Augmented Reality Features in Snapchat
Snap, the tech giant responsible for Snapchat and Spectacles, recently announced the launch of their much-anticipated Lens Studio 3.4. Essentially, Lens Studio is the…
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2021 Super Bowl LV was a Massive Win for Augmented Reality
Another edition of the Super Bowl was just presented to the viewers. But this year, things were different! As the COVID-19 pandemic continues its…
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Snap Acquires British Research Lab Ariel AI, Expects To Enhance Its Augmented Reality Features
Snap, the parent company of the popular social media app Snapchat, has recently announced their acquisition of Ariel AI—a British artificial intelligence start-up that…
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Sweat Responds to the Ultimate Consumer Engagement Contest as CEO Involves Augmented Reality in Latest Social Marketing Efforts
Sweat debuts the newest New Year challenge as its co-founder and CEO, Mr. Tobi Pearce, come-to-terms with Snapchat app owner to use Snap’s full-body…
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Augmented Reality Gucci Try-ons Revealed on Snapchat
Snap Inc., the parent company of Snapchat, has recently revealed a set of augmented reality (AR) shoe try-ons. Fashion label Gucci is the first…
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