Samsung Project Moohan XR Headset Set for September Launch
Samsung plans to launch its first extended reality headset, called Project Moohan. Built on Android and closely tied to Google’s ecosystem, this device marks a major step for immersive tech. The official reveal is expected at an Unpacked event on September 29, with sales in South Korea starting October 13. Samsung has worked with Google and Qualcomm on this project since late 2023, focusing on strong software and connectivity.
Official pricing is still unconfirmed, but early reports suggest a launch price between $1,790 and $2,765. This would make Project Moohan less expensive than the Apple Vision Pro, which costs $3,499, but more advanced and pricier than the Meta Quest 3 at $499.99. Project Moohan aims to offer enterprise-level performance and features, like custom collaboration tools and business apps, while staying more affordable than some competitors. This approach could appeal to businesses looking for scalable solutions for training, collaboration, and simulations. The expected price may attract enterprise buyers who found Apple’s headset too expensive.
Project Moohan is designed for full-spectrum XR, covering augmented, virtual, and mixed reality. Early information points to a lighter, more streamlined design than Apple’s Vision Pro. It will use Qualcomm’s Snapdragon XR2+ Gen 2 processor, 16GB of RAM, and built-in Gemini AI features. These choices aim to deliver strong performance and comfort for both business and consumer users, setting it apart from bulkier or less advanced competitors.
Some experts worry that a September launch might not give developers enough time to build a strong software ecosystem, which could make it harder for Project Moohan to compete with established rivals. Even so, the headset is expected to support holographic collaboration, digital twin simulations, immersive design reviews, and advanced training. For everyday users, it could offer gaming, hybrid meetings, and entertainment that mixes physical and digital experiences.
Samsung’s experience with immersive tech in the enterprise space gives it a strong advantage. In South Korea, the company has partnered with major organisations like Korea Electric Power Corporation, Korea Water Resources Corporation, and Samsung Medical Centre on projects using digital twins, virtual simulations, and augmented reality training. These partnerships show Samsung can deliver and scale XR solutions across industries. With its investments in 5G and a broad business portfolio, Samsung is well placed to offer scalable solutions for enterprise clients.
The XR industry is seeing more use in fields like medical training, safety instruction, and engineering. With Project Moohan, Samsung wants to become a key player in this growing market. Its mix of strong hardware, integrated software, and business-ready features could make it one of the most important launches in the sector.
Project Moohan’s launch could be a major moment for extended reality at work. If Samsung’s plan succeeds, September 29, 2025, might be remembered as a key date for mainstream spatial computing, changing how organisations handle training, collaboration, and design. Early adopters could gain the most from these new opportunities.
