Vizrt Reveals AI Tools to Transform AR Sports Graphics
Vizrt has released Viz Arena 6, the latest version of its all-in-one live augmented reality graphics and virtual advertising solution for the sports industry. The update introduces artificial intelligence-powered functions that streamline calibration while simplifying keying and masking processes, enabling faster and more efficient AR sports production.
The newly integrated AI features are designed to simplify the process of inserting augmented graphics into live broadcasts for operators. By reducing the technical challenges involved, the system lowers the entry barrier for broadcasters wishing to create advanced AR sports visuals. With AI-assisted calibration, graphics and virtual advertisements remain securely aligned to the pitch or track regardless of camera movement. This advancement allows broadcasters to deliver graphics up to ten times faster without sacrificing accuracy.
A central element of the upgrade is the Sports Intelligent Keyer, which utilises ambient learning to automatically separate the background from the foreground with minimal manual intervention. This technology minimises production time by reducing the need for painstaking adjustments. As a result, broadcasters can focus more on the creative aspects of their coverage while still maintaining a high degree of visual precision.
The software has been designed with efficiency and reliability at its core. Its tools aim to reduce the complexity and time demands traditionally associated with AR production, while preserving broadcast-quality. This, in turn, allows producers to scale up their output without increasing costs or adding extra complexity to existing workflows.
Early adoption has already provided positive results. In practice, the system has been integrated directly into live sports coverage, including high-speed events such as motor racing. Its AI calibration and keying systems demonstrated stability and consistency, proving effective in handling demanding production environments. This reliability has encouraged users to implement the software in live broadcasts earlier than initially expected.
Beyond efficiency, Viz Arena 6 offers a clear commercial advantage. By making AR graphics more accessible, broadcasters can enhance their revenue streams through virtual advertising. The system enables sponsor-specific adverts to be added seamlessly to live sports events, offering tailored brand visibility without interrupting the viewing experience. This added flexibility not only enhances creative options but also increases the value delivered to commercial partners.
The company emphasises that the true purpose of applying artificial intelligence in production technology lies in accessibility and effectiveness. With these enhancements, producers can pursue greater creativity while streamlining operational processes. In the fast-paced environment of sports coverage, where action is continuous and timing is crucial, such tools ensure that productions can keep pace with unfolding events.
Vizrt’s latest release highlights the growing significance of AI in live broadcast production. By combining speed, precision, and adaptability, Viz Arena 6 sets out to reshape the way broadcasters integrate AR into their sports coverage. The system not only simplifies challenging technical tasks but also empowers creative teams to focus on producing engaging and visually striking content. As broadcasters seek to meet rising audience expectations while maintaining cost efficiency, the adoption of AI-powered tools such as these marks a significant step forward in the industry.
