Odders Lab Expands into AR Fitness and Smart Glasses
Odders Lab, a prominent developer of immersive fitness and XR technologies, has announced the completion of a new round of strategic investment from Axon’s Partners Group and CaixaBank’s DayOne. The funding aims to accelerate the company’s expansion into augmented reality (AR) fitness and the smart glasses sector, further broadening its reach within the immersive technology landscape.
The company intends to channel the newly acquired funds into diversifying its product line beyond virtual reality (VR). This includes the development of augmented reality fitness platforms and productivity applications optimised for smart glasses, designed to enhance user experiences across sectors such as entertainment, wellness, and professional performance.
Having established itself as a key player in the XR ecosystem, Odders Lab has previously launched products compatible with leading virtual reality platforms, including PlayStation VR2, Meta Quest, SteamVR, and PICO. The firm has also revealed upcoming projects that will integrate with Apple Vision Pro and Google’s emerging XR infrastructure, signalling its intent to remain at the forefront of next-generation wearable technology.
Founded in 2019, the company has quickly gained recognition for its expertise in virtual and mixed reality innovation. Its collaborations with major technology corporations such as Meta, ByteDance, and Google have positioned it as a reliable partner in developing advanced immersive solutions. These collaborations, combined with the latest wave of consumer interest in smart wearable devices, exemplified by Meta’s new Ray-Ban Display smart glasses, are expected to drive Odders Lab’s next phase of growth.
The firm’s portfolio highlights its commitment to advancing mixed reality and hand-tracking gameplay. Among its flagship creations is Les Mills XR BODYCOMBAT, an immersive fitness experience that has surpassed one million sales worldwide and recorded more than seven million workouts. The game’s commercial success and sustained user engagement have reinforced Odders Lab’s reputation as a pioneer within the XR fitness category.
With the latest investment, the studio aims to push further into AR-based interactive fitness, integrating motion tracking and real-time feedback into wearable experiences. The company has emphasised that its vision extends beyond gaming, exploring practical applications that merge health, productivity, and daily life through connected devices.
Industry analysts have noted that Odders Lab’s strategic shift aligns with a growing global interest in augmented reality wearables. As consumers increasingly seek seamless integrations between digital and physical environments, companies that combine fitness and smart technology are expected to capture a larger market share in the coming years.
While the specific amount of the investment remains undisclosed, the partnership with DayOne by CaixaBank and Axon Partners Group underscores investor confidence in the company’s roadmap. The backing is seen as a pivotal step towards strengthening its position as a leader in immersive fitness and wearable innovation.
Through its continued exploration of extended reality, Odders Lab is poised to redefine how users interact with technology, transforming everyday moments into interactive, health-driven experiences. With its expansion into AR fitness and smart glasses, the studio appears set to influence the next generation of immersive wellness technologies, bridging the gap between entertainment, functionality, and physical activity in a rapidly evolving digital era.
