A juice dispenser maker is utilising augmented reality technology to change its sales cycle, alongside enhancing efficiency and creating new employment.
GenerationJuice, based in the Liverpool City Region’s Bromborough, creates app-driven drinks dispensers, also referred to as drink hubs. These are capable of dispensing natural juice drinks from concentrate material and pouring them down into reusable bottles. It is a more practical and sustainable method that pouring the drinks onto aluminium and plastic containers.
Following its optimal performance in the recreational and hospitality sectors, GenerationJuice has focused on putting efforts into areas such as health and education. The company, founded in 2019, has teamed up with the Adoption Programme by Made Smarter in the nation’s Northwest region to engineer a demo using augmented reality (AR) technology. It enabled the company’s clients to get a closer look at the dispenser whilst also being able to taste the different juice beverage samples.
Due to the application-based solution, the need for a cumbersome and tedious physical demo process has been reduced, thereby also taking away the need for sales representatives working long hours. According to GenerationJuice, a fresh promotional effort to develop the new AR demonstration leads will enhance productivity by 600 percent and turnover by 50 percent. Two additional job positions have also been generated as a result of the innovation expenditure.
Co-founder Simon Edwards remarked that the Covid-19 epidemic had a severe effect on the organisation. He said that the company’s capability of tapping into prospective customer bases took a hit. He emphasised that the team capitalised on the pandemic time to reassess the methods they would use for meeting different process requirements.
Edwards also acknowledged the significance of the know-how provided by Made Smarter during that period, helping GenerationJuice flesh out a roadmap for digital solutions, and aided in taking further steps for growth. He added that the first stage of their initiative involves enhancing the company’s sales capabilities with the help of cutting-edge technology, which will help it to reach its target of 1000 dispensers by the next few years.
GenerationJuice will reduce its annual mileage by as much as 20,000 kilometres, owing to the convenience of the app, and sending flavoured sample sizes of its 180-drink variants via shipments.
Having efficiency as a key focus now, GenerationJuice is optimistic about its products helping clients achieve peak sustainability with respect to energy conservation, waste minimisation, and environmental consequences.
Based on the typical use of 75-90,000 plastic bottles or cans, the company predicts that an individual client can hope to spare one tonne of trash (both aluminium and plastic), possibly, bringing down the firm’s fuel consumption by as much as 63%.
According to the director of Made Smarter’s North West Adoption programme, the company’s team is delighted to be assisting GenerationJuice in hastening its digital transition. That is an outstanding instance of a small business investing in developing technology such as AR to meet its targets of growth and long-term sustainability.
