This season, the Los Angeles Rams are running commercials at Sofi Stadium, where they play their home games, utilising Snapchat’s augmented reality technology. The…
Read MoreLatest Posts
Maritime AR technology created by ABS and Crowley
In order to develop the use of augmented reality (AR) and virtual reality (VR) technology for ships and other marine settings, Crowley and ABS,…
Read More
Snapchat closes AR Enterprise but promises advertisers AR capabilities
Questions have been raised regarding the platform’s shifting augmented reality (AR) strategy as a result of Snapchat’s move to shut down its AR Enterprise…
Read More
Qualcomm releases its newest processors for devices supporting XR and AR
Qualcomm today unveiled its newest CPUs for extended reality (XR) and augmented reality (AR) mediums: the Snapdragon XR2 Gen 2 for mixed reality (MR)…
Read More
An animated monster invades the Whitney Museum in a new AR commission
Nancy Baker Cahill’s augmented-reality work examines climate change and human-nature relations. For the Whitney Museum of American Art’s newest digital-art work, CENTO (2023), by…
Read More
Squid Game VR multiplayer experience set to launch soon
A worldwide network of Sandbox VR venues will soon provide Squid Game Virtuals. With more than 265 million views, Squid Game is among the…
Read More