Snapchat and OMD rely on Amplified Intelligence to gauge AR attention Snapchat and Amplified Intelligence, the most reliable source for precise attention measurement, have…
Read More
Augmented Reality
GridRaster Picked for the STRATFI Initiative
GridPath chosen to participate in the multi-million dollar STRATFI initiative A cloud-based extended reality (XR) platform provider, GridRaster Inc. powers augmented, virtual, and…
Read More
New VR and AR Features in SailGP Grand Final
VR software for the San Francisco Grand Final released by SailGP Fans will be pleased to learn that SailGP has included features for both…
Read More
Shannon Airport Releases AR/Smartwatch Mobile App
Shannon Airport mobile app uses AR and smartwatch functionality The new mobile app for Shannon Airport is out, and it’s going to make flying…
Read More
Snap and VideoAmp Partner to Revolutionise AR Ad Planning
VideoAmp moves into augmented reality with Snap for video ad planning Marketers need data to support their investment if they want Augmented Reality to…
Read More
How Walmart is Changing Commerce with AR Dealerships
Walmart showcases their advancements with AR showrooms Walmart gave a demonstration of how it uses AI and augmented reality (AR) in its sales procedures….
Read More
Selfridges and Snapchat Launch AR Locker Room for Sportopia
Selfridges and Snapchat introduce AR locker room to commemorate summer sports In commemoration of the summer of sport, Selfridges and Snapchat have worked together…
Read More
AI and AR Changing UK Broadcasters’ 2024 Election Coverage
AI and AR used by UK broadcasters for 2024 election coverage The UK’s main broadcasters faced a special challenge on July 4th, 2024, when…
Read More
Military Sector Testing AR Screens to Boost Production
Military industry testing AR screens to increase production As part of a recent industrial technology study, Australian military soldiers examined head-mounted displays using augmented…
Read More
Irish Startup Human Reality Ltd. Using AR to Revamp Entertainment
Irish startup focusing on AR to transform entertainment With the help of Maynooth University’s School of Electronic Engineering, an Irish start-up called Human Reality…
Read More