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New AR Shopping Experience from Snap & Amazon

Snap and Amazon Fashion have come to the conclusion that they should collaborate in order to provide innovative Virtual Try-On (VTO) experiences to consumers of Snapchat.

The 1.4 billion people who are anticipated to use augmented reality (AR) on portable devices in the year 2023 represent the target market for the integrated products that the social media and ecommerce behemoths are developing.

Mobile shopping is a fast-growing business, as shown by the fact that customers of Amazon Fashion have purchased more than one billion fashion goods using their mobile devices. As part of the improved shopping experience, a selection of eyewear brands sold by Amazon, such as Maui Jim, Costa Del Mar, Oakley, and Persol, will first be made accessible to the 363 million daily users of Snapchat. Glasses are the first VTO Shopping Lens segment for the Amazon and Snap partnership. Both companies, on the other hand, have their sights set on expanding into other markets in the not-too-distant future.

It is expected that the market for virtual and augmented reality (VR and AR) technologies would dramatically expand in the next years, going from 13.4 billion USD in value back in 2018, to an estimated 142.4 billion USD in 2023.

According to Muge Erdirik Dogan, CEO of Amazon Fashion, the company is continuously looking for new and innovative ways to collaborate with companies and give customers shopping experiences that are engaging and unique. Dogan said that in the company’s online stores, countless consumers frequently utilise Amazon’s augmented reality (AR) buying technology, with Virtual Try-On for Eyewear being a perennial user preference. He expressed collective delight from the team to be associated with Snapchat and broaden augmented reality (AR) purchasing for both fashion manufacturers and the current generation of online consumers.

Amazon’s 3D Asset technology, which is a service that industry partners may choose to expand, is working in collaboration with Snap’s Lenses to make it possible for 3D assets and product information to be shared as well as adaptively modified. This provides customers with the most recent information regarding product data and availability.

SVP of Partnerships at Snap Inc., Ben Schwerin, said that for the hundreds of millions of Snapchatters, we are unleashing interesting and enjoyable new try-on experiences thanks to the ingenuity and technology that Snap and Amazon have combined. He emphasised that the collaboration is only getting started and that there are many steps to be taken for achieving bigger goals from the team’s perspective.

According to McKinsey study, more than 30% of buyers who are engaged in the metaverse have made real-world purchases online. Based on a technology analysis from McKinsey published the year before, there are several chances for retailers employing Web3 technologies to develop new products and forms of consumer involvement such as ecosystem loyalty programmes and access to one-of-a-kind events.

More updates are expected on the collaboration’s prospects in the near future.

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