Apparel Group and Sandbox VR collaborate to pioneer Middle Eastern VR
A significant franchise agreement has been announced between Sandbox VR, the world’s leading provider of high-end location-based virtual reality experiences, and Apparel Group, a major player in the world’s fashion and lifestyle retail market. Apparel Group’s broad reach—more than 2,200 outlets and over 85 brands in 14 countries—solidifies the basis of the partnership. There will be twenty-five sites throughout the Middle East when this partnership starts. Following Sandbox VR’s inclusion on Fast Company’s esteemed list of the World’s Most Innovative Companies of 2024, the collaboration was announced. Sandbox VR, which took second place in the Augmented and Virtual Reality category, is acknowledged for producing a completely immersive virtual reality experience for a worldwide audience.
The CEO and creator of Sandbox VR, Steve Zhao, claims that the company’s move into the Middle East is a calculated move towards realising its worldwide goal of bridging gaps via top-notch immersive experiences.
According to Zhao, the company’s outlets in the US, Europe, and Asia have predominantly gotten excellent feedback. The experiences they are providing are unparalleled in their appeal to all people. The team behind the brand is now thrilled to be working with Apparel Group to broaden its global reach and provide completely immersive virtual reality experiences to even more viewers throughout the globe.
With over 46 sites worldwide, Sandbox VR is currently running and growing quickly. In only 19 months, Sandbox VR has opened 18 sites worldwide, each measuring over 4,000 square feet and including numerous holodecks for visitors to explore virtual worlds. This makes Sandbox VR the fastest-growing location-based VR firm globally. The firm recently announced that it is opening up its US footprint for franchising in addition to overseas sites in an effort to speed that expansion. As part of its continuous effort to be inclusive, Sandbox VR is adding more languages to its list of supported multilingual languages, making an even larger audience able to use its immersive experiences.
The CEO of Apparel Group, Neeraj Teckchandani, expressed excitement at the company’s decision to work with Sandbox VR, a leader in virtual reality innovation. He went on to explain that the goal of this partnership is to create innovative experiences that combine technology and entertainment, not only to increase the portfolio. The company’s main goal is to provide really remarkable products to its clients in the Middle East and beyond. He said that the two businesses are working together to redefine standards in the entertainment and retail sectors.
Furthermore, Sandbox VR and Netflix partnered to exclusively publish the Squid Game Virtuals in September 2023—an experience inspired by the #1 blockbuster series. Squid Game Virtuals was the quickest experience to reach $1 million in sales, hence its success set records. The game broke $4.56 million in ticket sales at physical locations in its first two months of release, and it is still on track to set new milestones. In order to commemorate the release of Rebel Moon — Part Two: The Scargiver, Sandbox VR most recently collaborated with Netflix to announce a short-lived takeover of their London location where guests may experience a full-body virtual reality peek of the Rebel Moon universe.
According to Lee Hebditch, Director of Worldwide Franchise Operations at Sandbox VR, the company’s strategic move into the Middle East is part of its global dedication to uniting people via top-notch virtual reality adventures. Apparel Group is the ideal worldwide partner for the brand because of their exceptional accomplishments and deep understanding of the local market. The company is carrying out its goal of increasing accessibility to location-based entertainment with this relationship.
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