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Developing VR tech reimagined by Skydance and Samsung

VR has seen a dearth of investments in recent years. Yet it is much talked about for its combined possibilities with AR and mixed reality. Several household companies like Samsung and Skydance Interactive are looking towards the positives of enterprise VR applications and latest hardware versions.

Amy Allison, community head, Skydance Interactive, and the developer of the Archangel VR mech game, was present at the recently concluded Greenlight Insights Virtual Reality Strategies meet in San Francisco. Farshid “Farsh” Fallah, director of developer relations, XR and Gaming, Samsung Electronics America, was also there. They shared their insights regarding VR monetization ideas and survival strategies.

Fallah stated that there are simply not enough VR products to make the platform useful. He revealed that his organisation was investing continuously, due to confidence in better development prospects. He predicts that AR and VR will merge soon, pushing aside all previous hardware restrictions.

AR and VR will merge soon, pushing aside all previous hardware restrictions.

He predicted that VR would reach its crucial point during the latter part of 2020. According to him, VR needs to be more accessible to different demographics. With increasing consumer diversity, better business models and content can be released. He hopes that more regions can get involved for a more diverse content pool.

Allison threw some light at VR from the perspectives of development and content. She elaborated that the VR user community was growing fast. Allison explained that VR headsets are crucial, but content that encouraged participation and competition is also needed. She elaborated that proactive steps were being taken to make content more appealing and accessible. Allison stated that she hoped her organisation can become a market leader, and offer unique content to the masses.

Fallah again stresses at the limited demographic of VR, and how that limits content creation. Hence, there is experimentation in regards to business models. He said that there are ongoing efforts from Samsung to draw advertiser investments into VR games. Fallah reveals that efforts to enable cross-play were on with Samsung’s competitor platforms, although talks regarding the prospect haven’t yielded results.

Fallah revealed that Samsung has traditionally relied upon its partners to produce content funding. However, the company is keen to ensure better freedom for developers to create content with sustainability. He explained that developers should break free from the monopoly of platforms, to aid VR in reaching its critical juncture.

Allison remarked that companies like Oculus have been instrumental for more than providing funding for VR development. She explained that as a partner, Oculus takes an active role during the development phase in terms of support. According to her, not many other associates offered more than just development money. She stated that gaming store pages like Oculus, Steam, and Viveport were crucial in determining the success of gaming titles.

Regarding setting up a VR ecosystem and an inclusive approach towards developers. He states that Samsung being the world’s largest phone manufacturer and chip-maker gives the company a better accessibility. According to him, that will help the company obtain better VR development and funding outcomes.

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