Since 2011, Apple has worked on developing augmented reality (AR) headgear.
During Apple’s Worldwide Developers Conference (WWDC) keynote, the world of technology expects to see the company introduce its eagerly awaited mixed reality (MR) device. Claims suggesting this fresh gadget would make the iPhone outdated contributed to widely held fears regarding the smartphone’s impending extinction. Analysts, nevertheless, believe this is too soon to write off the iPhone’s importance to the company’s future development plans.
According to Gartner’s Extended Reality (XR) expert Tuong H. Nguyen, mixed reality headsets (HMDs) are more like add-ons than outright alternatives for smartphones. Nguyen compares the link between iPhones and iPads to how HMDs will operate as a further gadget in the range of end-user tools. Due to CEO Tim Cook’s goals, Apple has continued to work on its MR headgear for an astonishing seven years.The headgear attempts to make use of MR technology, fusing parts of virtual and real life to provide realistic settings. By combining the greatest features of each medium, this combined strategy produces distinctive interactions with users.
Thomas Husson, VP and Principal Analyst at Forrester Research, emphasises Apple’s desire to join the competition with a greater emphasis on innovation and the creation of extraordinary customer experiences.
Even though Apple is setting itself up to be a frontrunner in this growing industry, he thinks it will be years before it becomes widely adopted. The choice to launch an entirely novel segment is motivated beyond simply the rising need for a DE that may lessen dependency on iPhones. The iPhone has played a crucial role in Apple’s revenue growth. Almost fifty percent of Apple’s income in the previous period came from iPhone purchases. Leaving behind a moneymaker like this is no easy choice.
The iPhone’s ubiquity and importance inside the company’s network also help to ensure its continuing success. The iPad and Apple Watch are complementary devices to the iPhone, providing customers with bigger displays and portable capabilities, respectively.
Akin to the current mixed reality (MR) headset, the future one will provide a fresh level of complete immersion while preserving compatibility with the iPhone’s UI. It’s still unclear how Apple’s MR headgear will affect the mobile phone industry. Bulky headgear has not attracted a lot of attention from customers, despite the fact that the XR sector, which includes VR and AR gadgets, remains in its infancy.
Apple’s headgear will be successful if it can allay these worries and provide engaging, distinctive products and services that outperform current competition. The initial attraction of Apple’s MR headgear is expected to be restricted to programmers and early users, with a rumoured sticker price of roughly $3000. Instead of portraying the headgear as an exact substitute for the phone at the WWDC keynote, Apple is going to concentrate on specific target demographics.
The potential growth of mobile communications may be discussed in light of Apple’s venture into MR, but it’s critical to ascertain if headsets will offer users greater satisfaction than cell phones.
