Apple’s mixed-reality Vision Pro headset receives quality certification for China
Prior to its official domestic release, Apple’s Vision Pro mixed-reality (MR) headset received a China quality certification.
After its February US debut, Apple is slated to offer its Vision Pro MR headset in mainland China later this year. It seems like the gadget has been awarded a product certificate in the country.
A visit to the China Quality Certification Centre (CQCC) website, a body that oversees product standards, revealed that on Monday, an Apple wearable computer received a China Compulsory Certificate from the Beijing-based organisation. This certification is necessary for all goods sold in the nation and certifies their safety and quality.
The unidentified Apple product, thought to be the Vision Pro, turned up in the search results as being built in Kunshan, a city in eastern Jiangsu province, by Luxcase Precision Technology, a division of Chinese electronics contract maker Luxshare Precision Industry.
Apple did not answer a request for comment right away.
Tim Cook, the CEO of Apple, said in an interview in March that the Vision Pro, which will be on sale this year in the United States with a starting price of $3,499, is more credible now that it has received CQCC certification.
There may soon be a new market introduction for the Vision Pro. According to a Bloomberg article published on Sunday, which was based on information from individuals with knowledge of the situation, Apple intends to launch the headgear internationally after its annual Worldwide Developers Conference the following month.
Marketed as a spatial computer, the Vision Pro is Apple’s first new product category since the 2015 release of the Apple Watch. Through motion gestures, eye tracking, and voice recognition, users may engage with the system using the headset and merge digital media with the real environment.
A few weeks following the Vision Pro’s US debut, several local retailers in February began renting the gadget out to Chinese tech aficionados. The price range for rentals was 98 yuan (US$13.60) per hour to 1,500 yuan per day.
However, a research paper produced by Counterpoint last month suggests that when the Vision Pro is eventually introduced in China, high demand could not convert into great sales right away. According to Counterpoint, the Vision Pro and other new mixed-reality gadgets that will be available on the mainland this year are not projected to significantly increase sales volume in this industry.
As many domestic consumers interested in the Vision Pro may have already obtained the device ahead of its official China release, Counterpoint senior analyst Ivan Lam noted that the market response is expected to be subdued because the target consumer group is already buying through other channels.
According to Lam, the Vision Pro’s exorbitant price tag also restricts its customer base to high-end consumers. However, he said, Apple’s innovation and brand power would draw devoted followers and tech lovers.
