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Mackevision, Visual Effects Team behind Game of Thrones is set to be a part of Accenture Interactive

World-famous consulting firm Accenture unveiled their entering into an agreement to purchase Mackevision. The worldwide immersive and 3D-enabled content producer, mostly renowned for their involvement with Game of Thrones, is going to join Accenture’s rapidly growing Interactive agency.

The award-winning visual effects team behind HBO’s blockbuster TV show Game of Thrones is ready to break new barriers by becoming a part of Accenture Interactive. It will add visual effects, animation and 3D visualisation capabilities to the ever-expanding firm. Mackevision acquired international fame for its work on the HBO hit series and won an Emmy for fantastic visual effects. That is not all, its clients also include giants of the automotive industry such as Porsche, Jaguar, Audi, and Mercedes-Benz, among others, due to their noteworthy triumph in the automotive sector.

Ever since its establishment in 1994, Mackevision has formed a team of over five hundred employees spread across its HQ in Stuttgart, and offices in the UK, US, Japan, South Korea, China, as well as Hamburg and Munich in Germany. The agency’s immersive technology, visual effects, and creative capability are very much suitable in the improving area of extended reality, where realistic environments and models are thought to be critical in developing wholly-immersive experiences.

In the past twelve months, Accenture moved forward with a vigorous expansion strategy for its design and digital firm Accenture Interactive. The deal for Mackevision is right behind the firm’s newest addition – the Irish creative agency Rothco. Accenture’s visualisation capabilities have been strengthened with both acquisitions. With the addition of the five hundred professionals, the group’s digital arm will be strengthened further and so will be its capability to create riveting, extended reality applications and next-gen customer experiences.

Virtual Reality (VR) has already bloomed into a $1 billion industry, and the initial leadership position of Accenture in the VR and Augmented Reality (AR) markets indicates a strong future for the firm. Accenture’s procurement of Mackevision will significantly speed up its ability to imagine, craft and operate fruitful XR solutions for its clients and help boost the XR market’s future.

Accenture Interactive international content practice lead, Jamie Posnanski, said that the opportunity is one-of-a-kind for them and the big roster of technical and relevant creative talent, which operates on a global scale is a hard-to-find combination even in the market.

The abilities of Mackevision will bring an entirely new aspect of content innovation to their portfolio. The concept of a digital twin has big implications not only from a marketing and scaled media production standpoint but also for their wider plans of assisting clients to render the most engrossing experiences possible. – Brian Whipple, head of Accenture Interactive

Armin Pohl, CEO of Mackevision, enriched the statements by saying that their experience of over 20 years in 3D visualisation, effective Single-Source Publishing approach and visionary technology makes them create inspiring, relevant brand and product experiences with a lasting effect.


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