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Envisics obtains investment to accelerate AR HUD advancement

Envisics recently reported that it has raised over USD $50 million in a Series C capital fundraising effort to further their dynamic holographic solution, which provides AR pictures on many surfaces and at varied ranges.

Hyundai Mobis, a strategic investor from Envisics’ Series B investment round a few years back, served as the round’s leading backer. Stellantis and InMotion Ventures, two additional strategic investors, also contributed money to the financing effort.

The augmented reality HeadUp Displays (AR HUD) made possible by Envisics’ holographic advancements are currently widely recognised as an essential component of today’s automobiles because of the enhanced spatial awareness they provide to motorists.

Dr. Jamieson Christmas, CEO and creator of Envisics, remarked that his team have been working hard to make Envisics a crucial component of the future of mobility engagements right from the time when the company received the Series B investment. The quality of investments is indicative of the importance that the evolution of automotive systems and interior architectures is given by international manufacturers. He emphasised that the company’s solutions provide platforms that make it possible to build distinctive brand experiences and are an amazing match for OEM needs. Envisics distinguishes itself as the first business to develop and distribute dynamic hologram technology as a financially successful offering at bulk volume.

To further enhance the in-car journey, Hyundai Mobis, a global automotive Tier-1 provider, has entered into a partnership with Envisics to create augmented reality heads-up displays (HUDs). Younghoon Han, VP and Director, Electronic Control and Convenience, Hyundai Mobis, commented on this most recent financing news. Han said that by expanding the company’s collaboration with Envisics, Hyundai Mobis hopes to supply state-of-the-art holographic technology for future-centric augmented reality head-up displays (AR-HUDs) and give a user-friendly, secure, and hassle-free HMI to manufacturers across the world.

Envisics said that the all-electric Cadillac LYRIQ from 2024 will be the very first vehicle to use the firm’s 2nd Generation ARHUD innovation. General Motors’ Ultifi Design Senior Manager Sandy Lipscomb said that with the addition of a second layer of graphics that provides motorists richer and more immersive data embedded into their viewplanes, this development will only further enhance the driving dynamics in the LYRIQ.

Jaguar Land Rover became the initial original equipment manufacturer to licence Envisics’ augmented reality head-up display technology more than a decade back. Thomas Müller, Director of Product Engineering at Jaguar Land Rover, remarked that The fact that Envisics has received funding from InMotion Venture is quite interesting. It’s a big deal since his company is working together to create cutting-edge augmented reality technology for upcoming HUDs in Jaguar Land Rover’s cutting-edge premium vehicles. To better serve the company’s clients, he hopes that the companies can collaborate to design a cutting-edge interface.

Mitchell Caplan, President, Tarsadia Investments and Chairman of Envisics Inc., revealed that the most recent financing will provide Envisics the time frame necessary to achieve the market viability of dynamic holography in the car sector.

Those who are keen to know more can visit the website for additional details on Envisics and their automotive augmented reality head-up display innovation.

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