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China’s Xreal brings next-gen AR glasses to fight Meta and Apple

The Xreal Air 2 and Xreal Air 2 Pro were introduced by Xreal and will be available for purchase in November in the United States, the United Kingdom, and a few other European countries. Prices begin at $399 and $449, respectively.

In order to appeal to a larger range of customers who are searching for an easy-to-wear item, the firm counts on this sort of equipment. The Xreal Air 2 are lightweight eyeglasses instead of cumbersome headsets.

Along with new gear from Meta, the largest manufacturer of AR and VR headsets by consumption, and the parent organisation Facebook, Xreal wants to compete with the Apple Vision Pro, which will debut in 2024.

Xreal, a China-based augmented reality (AR) business, introduced its next-generation spectacles recently as demand for the technology grows, which some major companies, including Apple and Meta, consider the next great consumer good after the cell phone.

In order to appeal to a larger range of customers seeking an easy-to-wear item, the Xreal Air 2 and Xreal Air 2 Pro are compact glasses instead of large headsets.

According to Peng Jin, a founding partner of Xreal, in a recent interview with CNBC, the Air 2 was largely created with an emphasis on increasing user convenience.

In augmented reality, the physical environment is superimposed with digital experiences. Users of applications like video streaming or gaming may enjoy large-screen activities thanks to Xreal eyewear. Xreal is introducing AR spectacles in the U.S., U.K., and various countries in Europe. The spectacles can link to cell phones, gaming consoles, and other gadgets, enabling a user to load an application and observe what they are watching on a simulated display up to 330 inches. The price of the Xreal Air 2 is $399, while the price of the Pro version is $449. In November, you’ll be able to order the equipment.

The manufacturer said that by using smaller screens within the gadget, it was able to make the AR glasses 10% lighter than earlier models. Additionally, Xreal said that it has upgraded the headset’s drivers to minimise sound leakage.

The Xreal Air’s first iteration was introduced a year ago.

According to International Data Corporation, the demand for virtual reality and augmented reality headgear is still in its infancy, with only 8.5 million devices anticipated to be deployed this year as a result of a decline in customer spending caused by the challenging worldwide financial climate.

According to IDC, the market is anticipated to bounce back in 2024 and expand 46.8% year over year, perhaps as a result of the anticipated release of new technology.

The much-awaited Apple Vision Pro will debut in 2019 along with new products from Meta, a Facebook subsidiary and the industry leader in AR and VR gear sales.

These industry titans in technology believe that headsets might be the next major computer platform. Mark Zuckerberg, the CEO of Meta, has committed a significant portion of the company’s future to the success of these technologies.

Regarding market rivalry, Xreal said Apple is promoting the Vision Pro to customers who already own Apple devices and attempting to transfer services offered by Apple from the iPhone or Mac to MR, a different phrase for the fusion of augmented as well as virtual reality.

Jin claims that Meta’s endeavour to expand its online community into the realm of virtual reality has been particularly challenging. He cited the limitations of technology and Meta’s difficulties in making its VR applications profitable.

Jin said that Xreal’s strength lies in its lack of history, implying that Apple would not always produce a headset that links to competing platforms and that Meta’s headgear would most likely be connected to the firm’s social media platforms.

According to Jim, for his team, the adaptability they need is available. He said that they are offering something cross-platform and are willing to begin small to let people get acquainted with them and integrate their products into their daily routines so they can grow from there. This freedom results from not having to consider one’s ancestral background.

He concluded by saying that when huge firms put money into an innovation, it always benefits everyone as it pulls in additional funds, abilities, and business opportunities.

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