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EyeWay Vision and the LaSAR Alliance Teams Up to Drive Innovation

EyeWay Vision joined LaSAR Alliance to boost XR (extended reality) research through technological collaboration and innovation.


EyeWay Vision

While both the companies are new, EyeWay Vision has existed for over 7 years, working silently and performing early-stage research and development. Its purpose is to explore the potential future of augmented reality (AR) using foveated projection and eye-tracking laser scanning. Specifically, to project digital images onto the eyes instead of lenses in front of them. This is complex because it needs to determine what exists in the physical world and where the eyes are looking.

Last year, former Google executive, Dr. Nikhil Balram, became the head of the Silicon Valley subsidiary. In an interview, he asked what if images could be projected in the size of the pupil itself, and said that it would facilitate hi-resolution images in extremely low-powered devices.


The LaSAR Alliance

The LaSAR Alliance stands for “Laser Scanning for Augmented Reality”. It is the latest extension of a company that has been enhancing technological innovation for over two decades – IEEE’s Industry Standards and Technology Organization.

According to LaSAR Alliance Chair and Director of Strategic Market Development at STMicroelectronics, Bharath Rajagopalan, the partnership is aimed at nurturing a platform of like-minded organizations for the development of AR and laser markets.

Member companies not only get exclusive network access to organizations that want to discover solutions to similar issues but also interact with one another. In addition, they can independently network, collaborate and team up with others. The LaSAR Alliance is developing a marketplace of ideas and hopes to achieve harmonization.

Collaborative Balance

Dr. Balram said that EyeWay Vision plans to involve several components for their AR efforts in the future, and some of these components do not come under its specializations. This alliance strives to inspire not only the companies developing laser scanning AR tech but also those creating different things involved indirectly.

Other members of the Alliance include firms that develop micromirrors, which are part of XR displays like the lensless future headsets that XR pioneer Doug Magyari suggested, as well as laser scanning.


Overcoming Competition with Collaboration

Competition is unavoidable when companies are involved in collaborative tech innovation. However, neither Dr. Balram nor Rajagopalan believes that it is a problem when it comes to participating in the alliance. The latter mentioned that both collaboration and competition can co-exist. In the same way, Dr. Balram is confident that the existence of various markets and usage of various display types make plenty of room in the market. With EyeWay’s unique quality, he thinks that the collaboration is going exactly where AR needs to go.

Most companies like EyeWay are systems companies, although there are some in the XR sector that offers end-to-end solutions. When systems companies collaborate with others like the LaSAR Alliance, there is a potent growth in sustainable as well as convention-breaking technological innovations, which are by no means less important than the isolated competitive features usually experienced in the evolving XR industry.

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