RealityBLU is developing augmented reality (AR) software that lets you perform image scanning to observe various visuals, ranging from animals dancing, to Greg Gerard, the Beloit International Film Festival (BIFF) Executive Director, and much more.
According to a report by the Wisconsin Technology Council, the state-of-the-art AR technology provided by the firm has helped it reach the 17th Annual Wisconsin Governor’s Business Plan Contest’s semi-final round.
Stefan Agustsson, CEO, and Chief Experience Officer M.J. Anderson of Roscoe, both co-founders, had started the company in April 2017 as a pod at the address Irontek, 635 Third St. Anderson emphasized how RealityBLU offers a platform for creators to create, streamline, release and evaluate AR content, and marketing.
As an instance, the offering enables people to gain experience of augmented reality technology by waving their smartphone cameras over a real estate brand’s advertisement, as they are greeted with a three-dimensional tour of a property from within. Another example is scanning an image on a package to come across visuals of animals in motion, or a message popping up to alert them about a sale in the near future. Scanning posters, brochures, and billboards can bring one across myriad virtual visual content experiences.
Moviegoers at this year’s Beloit International Film Festival (BIFF) could scan the event poster’s logo to be greeted by a 3D version of Gerard talking about the featured films. Anderson remarked that the company’s platform lets both designers and marketers generate virtual content.
The technology can be harnessed to create an interactive three-dimensional card for people receiving birthday flowers. It can also allow shoppers to gain access to useful information and offer alerts upon hovering their phones over certain products. People doing some furniture shopping online can simply wave their phone cameras across their interiors to see how specific furniture looks with their decor. Scannable images are created by Anderson and Agustsson for their business cards. People scanning these can view the company’s offerings and contact them. Compared to QRL code technology used earlier, the latest technology enables the scanning of images, objects, and several other subject types.
The technology can be used by magazine and newspaper page designers to breathe life into their otherwise static advertisements and stories. According to Anderson, augmented reality offers a productive alternative for catering media-rich content experiences to users, without them having to load up any browsers. He said that the era of virtual content prevalence is just around the corner, and it will be a time when almost everything people come across in their daily lives offers such experiences. He then emphasized that his company is just creating content to fill up the virtual visual content pool.
Anderson acknowledged how stalwart innovators like Facebook and Google along with many of their technology contemporaries, have formed the vital framework of a virtual world, through efforts reaching back further than a decade. He considers augmented reality technology’s scope to grow further in the next few years and predicts it to be a key influencing factor in advertising.
