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New Smart Car AR-HUD Technology Unveiled By Raythink

At the 20th Shanghai International Automobile Industry Exhibition, the Chinese company Raythink, which is a manufacturer of augmented reality head-up displays (AR HUDs) for the automobile and transportation industries, presented a new smart car augmented reality head-up display solution.

The recently released device, which makes use of Raythink’s OpticalCore image generating unit, can, according to the Shenzhen-based company, display a visual that gives the impression of being entirely 3D to an unaided observer. This was demonstrated at the conclusion of the expo that took place in Shanghai the previous month.

The innovation known as the Head-Up Display (HUD) from Raythink makes use of a camera to project data onto the front windscreen in plain sight. This data includes information regarding speed, directional instructions, and advanced navigational aid capabilities.

At the Shanghai Auto Show, the company’s OpticalCore additionally received its premiere. Raythink pointed out that OpticalCore employs laser beam scanning as its light source in contrast to conventional transistors with thin films as well as additional electronic light processing methods. As a consequence, it is capable of offering a stronger contrast between colours sans light window influence or solar exposure and a broader field of vision that encompasses three separate lanes of traffic. The business highlighted that such things can also be done with its OpticalCore innovation while still using less energy and costing less.

It is anticipated that large-scale production of the innovative system will begin around the middle of next year. According to Raythink, the system will be utilised for augmented reality head-up displays (AR-HUDs), augmented reality headlamps, microprojecting, static focal augmented reality vehicle screens, and industrial settings.

In 2023, the company intends to create the next wave of immersive-type AR-HUDs for large, smart automobile digital screens. At the same time, the company intends to increase the capacity of its manufacturing section in order to satisfy the growing demand for conventional AR-HUD equipment.

Raythink claims that in 2022, the company’s quality control systems will be audited and certified as meeting the requirements of ISO 9001, IATF 16949, and other relevant standards. Furthermore, the company stated that it has been awarded ten contracts for large-scale manufacturing initiatives, which would result in the company’s augmented reality head-up display (AR-HUD) solutions being installed in an excess of 400,000 automobiles.

Lastly, during the Shanghai Auto Show, Raythink disclosed an additional partnership with the Chinese conversational AI portal AI Speech. Since Raythink already has partnerships in place with several tier-one vendors, such as the UK mobility company Aptiv, AliOS, and cockpit producer Visteon, this latest partnership is merely an extension of their existing network.

Those who are interested can visit the official website of the company to learn more about Raythink and the augmented reality head-up display (AR HUD) solutions it offers for vehicle displays.

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