The company Meta, the parent of the social media platform Facebook, and located in the United States, has just introduced its first Metaverse encounter in Africa. Introduced in Nigeria, the experience was made with the goal of assisting local content producers there in discovering new ways to engage with their respective communities.
As a section of a mixed reality concert that took place in Lagos, Nigeria, the parent company of WhatsApp, Facebook, and Instagram debuted the “Flex Naija” experience for attendees. The firm offered attendees the opportunity to participate in a multi-sensory experience by bringing together content producers from a variety of industries, including music, art, fashion, and comedic talent. The event had multiple zones that were each devoted to a different essential Metaverse point of access.
Non-Fungible Tokens (NFTs), Avatars, and Augmented Reality were the three primary access points that were emphasised throughout the event. These entrance points were established with the goal of acquainting Nigerian innovators with novel concepts and assisting them in pursuing novel approaches to establishing connections with their respective communities, via the use of contemporary technology.
Representatives of Meta voiced their optimism that communities would contribute to making the Metaverse more welcoming and awe-inspiring when new chances for expansion arise as a result of technological advancements. They also underlined their commitment to assisting African innovators and artists in new ways for them to express themselves by pushing the frontiers of creativity and social interaction both in the real world and online.
Following Meta’s invitation-only dinner in August 2022, during which it exposed Nigerian content producers to Metaverse technology, this brand-new experience of the Metaverse has now been made available to the public. The creators collaborated on fresh ideas and created strategies for initiatives that would deepen their connections to their communities during the course of the event.
The MTN Group made the announcement a month back about its plans to host a virtual Africa-first show in late November in Ubuntuland, which is Africa’s Metaverse. Earlier February of 2022, the MTN Group made history by being the first African corporation to buy property in Ubuntuland. Their goal was to establish specialised settings in which to provide their clients with one-of-a-kind experiences.
Analysis Group published research in which it investigated the possible repercussions that the Metaverse may have on economies all across the world. The paper underscores the fact that the Metaverse is still in its nascent phases but has the potential to contain an extensive network of digital places that are enabled by new immersive innovations such as MR, AR, and VR.
The team from Analysis Group used data on earlier ground-breaking innovations to derive conclusions regarding the framework of adoption for the virtual universe and what kind of economic effect it could have.
They came to the conclusion that in the 10th year following the beginning of its implementation, the Metaverse has the capacity to add approximately 3 percent to the world’s gross domestic product.
