Threekit’s latest offering comes with Virtual Try-On and Advanced Augmented Reality features and is being made available as part of the Spring ’22 launch phase of its product.
Threekit has recently made an announcement regarding the launch of the Advanced Augmented Reality (AR), Immersive Shopping Suite, and Virtual Try-on offerings to provide innovative and engaging experiences to its customers. The product suite offered by the company is an improved version of the augmented reality features provided by it. This feature is said to help enhance the sales figures in e-commerce by almost 50 percent. Based on research conducted by Gartner, 46% of retailers are keen on deploying augmented reality solutions to enhance engagement among shoppers and conversion rates.
Threekit Advanced AR is an evolution of augmented reality-based e-commerce solutions and offers a high level of precision and interactivity compared to other solutions on the market. It provides a great deal of immersion for customers. Right now, there are augmented reality solutions that require users to go through the configuration of either a product or a shopping page. However, Advanced AR goes beyond just offering customisation of a product page. Upon putting up a product in the virtual space, a user can make several adjustments to parameters such as parts and materials. Products can also be displaced and shifted around to change the appearance of a space.
Advanced AR, which is powered by 8th Wall, facilities a one-of-a-kind cross-platform and interactive augmented reality-based shopping experience. Businesses can rely on this technology to effectively feature products across the Internet. Custom elements such as interactive buttons are used for facilitating product configuration, annotations, and hotspots for users. They can access product information and call to action in the augmented reality scene. The new Absolute Scale feature by 8th Wall has been launched to provide a high level of interactivity to customers, whilst maintaining the WebAR product’s scale when observed through Android or iOS devices.
With the help of virtual try-on technology, shoppers are able to observe how products appear when they are worn, through a camera laptop, or mobile phone. This technology has made its mark in the e-commerce applications of companies selling jewellery, apparel, shoes, and accessories. Try-ons help to enhance the confidence of shoppers and boost conversions in cases where products cannot be tried out i.e. online shopping.
Try-ons also let customers spend some time evaluating how different product variations look on them. This way, they can have a relaxed and engaging shopping experience. The Virtual Try-On feature relies on physical rendering and users do not have to download an application separately.
According to Threekit CEO Matt Gorniak, shoppers on e-commerce platforms now look for more than product images. They are looking for novel and increasingly engaging product experiences. The company’s Virtual Try On and Advanced AR technologies help to enhance the confidence of users before they make purchases on online platforms.
