Magic Leap AR and HUSH Used To Present Designs
The Magic Leap Workshop led to cost savings and greater productivity.
HUSH selected The Magic Leap Workshop to help with the design of installations for the “Helix” building development in New Jersey.
The HUSH team had to use Workshop to visualise the installation plans in 3D and, for the first time, with a genuine feeling of scale because of the Helix’s complicated construction needs.
Workshop, which is compatible with Magic Leap 2 devices, allows team members to collaborate in real time on design projects regardless of their geographical location.
Uber and OKTA are among the clients that the tech-forward experience design firm, HUSH, has previously worked with.
The Magic Leap Workshop has several advantages over virtual reality solutions, according to HUSH co-founder David Schwarz. In contrast to previous platforms like virtual reality, the Magic Leap allows users to look through the gadget as if they are really anchored in space, making the experience far more lifelike, according to Schwarz. It really does feel as if one is there. One may move about and see objects from any viewpoint, both up close and far away, just like one would in the actual world. Additionally, findings suggest that being able to read customers’ body language and responses throughout the review process is crucial—something that VR does not allow for.
Effectively expressing project concepts is one of the largest issues facing architecture and design today, according to US-based augmented reality designers Magic Leap.
The conceptual, pre-visualisation stage is the most difficult. Normally, this is displayed as 2D drawings, then 3D computer models, and lastly a physical scale model.
It is not always simple to deduce the size, proportions, and context of a design, even though these tools do help customers get a feel for what the end result will look like.
By making creations come to life, The Magic Leap Workshop contributes to closing this gap. In this case, it made the experience much more realistic by enabling users to navigate the 1:1-scale architecture of the building and interact with its exhibitions.
In order to fulfil the request of the non-profit development business DEVCO, HUSH created the design installations for the Helix by integrating their 3D designs into the Magic Leap Workshop.
Using Magic Leap 2 headsets, the DEVCO team was then able to experience the installations and provide their opinions and suggestions, something they had never been able to do at this stage of a project.
Schwarz said that because of Workshop and Magic Leap, their internal design method is quicker and more iterative, enabling the group to identify what will work quicker. From the client’s perspective, efficiency is greatly increased since an agreement is reached much faster and more quality input is received. He said that the team also saves a significant amount of money since the team members do not need as many physical models because Magic Leap allows the user to experience things on a 1:1 scale. This reduces the requirement for time-consuming and costly physical models.
Magic Leap began implementing corporate XR in January 2024, marking the start of “Chapter 3” of the plan.
Magic Leap became one of the international XR enterprises on the XRA roster last year, providing the organisation with assistance and best practices based on their experiences.
