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CreateApp™ PaaS Offering from Weyland Tech Gets AR Capability

Weyland Tech, Inc., a global fintech, e-commerce and m-commerce solutions provider, has launched an augmented reality (AR) module for CreateApp™, its award-winning platform-as-a-service (PaaS) offering for businesses across the globe.

CreateApp lets SMEs perform instant creation and deployment of native Android or iOS mobile applications without the need to obtain any technical knowledge. Small and medium-sized businesses can utilise the offering to expand their customer reach, perform logistics management and financial transactions, boost sales, and promote their services and products in a cost-effective and efficient way.

CreateApp witnessed a 47 percent rise in its European and Southeast Asian user bases in 2019, with the user count going over 360,000. The company accumulated a record subscription revenue of $34.6 million.

Weyland‘s new AR module is one of its many m-commerce extensions for its CreateApp offering, all of which result from collective research and development conducted over several years. The new module facilitates support for product sales and services across sectors ranging from consumer products, retail, real estate, household furnishings, apparel, construction and interior design.

Augmented reality has found use in the domain of telemedicine, enabling patients and physical therapists to access quantified information about mobility enhancements during the recovery stage.

CreateApp from Weyland Tech offers AR. Image source: createapp

CreateApp utilises AR technology which has witnessed a world of improvement on its way to becoming a conventional feature of mobile devices. There has also been a sharp growth in the number of augmented reality applications. Devices such as the Samsung Galaxy Note 10+, S20 and S20+, are all capable of performing environmental scans to generate virtual superimpositions of it on a user’s screen.

Apple has recently incorporated a LiDAR sensor on the fourth-gen version of its iPad Pro devices. This feature enables users to generate precise scans of surrounding places. The technology company is set to introduce LiDAR sensors on iPhones releasing later this year. Google has also jumped on the AR bandwagon with its new offering. The tech giant has enhanced its search engine with AR features. Google search users can interact with objects and place them within their own space to get a better look at their details.

According to an article in ThinkMobiles, 77 percent of current customers have a preference for using augmented reality features for previewing available style or colour options. It also reported that 61 percent of online shoppers have a preference for purchasing products from websites that offer AR features.

Based on Gartner’s 2020 estimates suggest that 100 million consumers may shop with AR. According to Harvard Business Review, the fast-growing AR usage trend will reach an estimated $60 billion during the current year.

Eddie Foong, the chief product officer of Weyland and CreateApp founder, said that the company’s new AR module can effectively improve mobile platform shopping experiences and enhance sales. He explained that the new feature addresses the rising demand for online AR-driven product discovery, as current circumstances are making physical store shopping difficult. According to Foong, the new AR module is set to be available in 14 languages.

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