Avataar is a company that offers services related to computer vision and artificial intelligence, and is currently putting in efforts towards the domain of spatial visual explorations. At the AWE USA 2022 event, the company has recently announced a new one-click integration for the needs of retailers online. The revolutionary product can easily be connected to e-commerce services like BigCommerce and Shopify to give users a versatile and cooperative 3D augmented reality based e-commerce experience.
Supernova is Avataar’s new and innovative AI and computer vision technology powered platform for content creators. Utilising this will enable online retailers to instantly create 3D catalogues and replicate those with ease. The cutting-edge technology is capable of scanning the current product range of a merchant before generating life-like and visually stunning 3D renditions that are a lot more impactful. The state-of-the-art platform also comes with a comprehensive workflow overview to help accelerate the development process. This will include live hosting and quality checking.
According to Avataar, the new integration is now the only three-dimensional interactive augmented reality based offering being catered for a global user base of ecommerce providers. It relies on a technological delivery model known as headless commerce to make solutions available to businesses. Under this technology, the frontend presentation layer of a website such as images, buttons, text colours, graphs, tables and graphical representations. These are allotted independently outside the ecommerce backend features such as security, pricing, checkout and others. Developers can use the new tech to swiftly implement frontend changes without having to work on the backend.
The new offering from Avataar makes it possible for customers to complete their purchase processes by adding a product to their cart directly whilst viewing it in a three-dimensional environment. This eliminates the need for them to go back to a listing’s webpage. With the help of this platform, Avataar can effectively monitor the interaction patterns of customers when exploring 3D products. Relying on this data helps the company to cater valuable insights to merchants regarding customer behaviours and key preferences.
According to Sravath Aluru, Chief Executive Officer, Avataar, the company’s innovative AR offering is a strong signifier of the prolonged growth of augmented reality adoption in the e-commerce sector. The three-dimensional AR platform is expected to pave the pathway for highly desirable and effective customer journeys. Aluru emphasised that this can lead to greater brand awareness and sales.
To ensure that buyers are pleased before they reach the paywall, Avataar offers its self-serve workaround with a freemium price structure. Vendors will be billed a percentage of their revenues and will receive a notice only after Avataar’s platform has proven to increase brand visibility and earnings. Avataar also stated that vendors who used its technology saw a 3.5x uptick in sales conversions, a 60% rise in product-to-cart visits, and an average retention duration of four minutes.
Gaurav Baid, Avataar’s Chief Product Officer, remarked that the company is in the process of making e-commerce more digital in the future, through its revolutionary self-service platform integration. It will help to generate behaviour related insights related to purchases.
More insights into the AR platform of Avataar can be found on the website of the company.
