QR tags on the company’s online platform and catalogue enable users to evaluate how different products would appear within the walls of their commercial or residential properties. This digitised method involving augmented reality (AR) technology for showcasing products is a more feasible and economically sound technique that nullifies the need for creating real-life prototypes. The company, based in Montreal, is adopting a technically advanced and sustainable approach to create a viable workaround for providing product samples.
Evan Tarakjian, Spector’s creative director, said that even the process of delivering a sample requires considerable effort, as there are multiple aspects such as packaging and shipping, among other things. According to Tarakjian, by reducing the reliance on physical samples to some extent, the company can improve its future outcomes.
With its new range of Ora drinkware, the provider just released “Spector Vision.” When a customer visits Spector’s Ora website or browses the drinkware inventory, they will come across a QR code. When they do a scan of it, a 3D-rendered facsimile of the drinkware type chosen by them will be visible where they put down the digital product. The 3D renders can easily sit on one’s table, countertop, or any other flat surface within their property. Users are greeted with an interface that is similar to that of augmented reality-based offerings such as Pokémon Go.
According to Tarakjian, it is quite beneficial to be able to see what certain products look like in their specific environment. He elaborated that what the bottles actually look like, can be seen on a full scale by prospective buyers. It ensures that the buyer knows what they are paying for, as they get an accurate representation of dimensions and details.
Spector began dabbling in 3D modelling after the onset of the Covid-19 pandemic. It was a time when physical on-premises meetings were substituted by video calls. Because the company was dissatisfied with how its items appeared when held up to a camera, it decided to construct a virtual exhibition to display the Ora range.
Tarakjian describes the online AR catalogue as a digital universe with all the company’s items placed within it. According to him, the brand intended to replicate exactly what happened in the actual world. He thinks that it is quite interesting that one can easily lift up some of the products, evaluate them, make their own changes and get a clear idea about them. Furthermore, when you select a product from the online showroom, all key information regarding it is displayed across the user’s display.
According to Tarakjian, Spector produced the 3D components for each of its products for over half a year. The creators used real specimens to obtain precise measurements regarding the size of particular products and their features. This helped to verify the actual dimensions of the virtual versions of the products. Upon the assets being developed, the team started putting in efforts towards creating QR codes that would be showcased in augmented reality.
Spector’s efforts involving a combination of AR and QR code technology signify a continuation of trends in the digital retail marketplace.
